A lot of people think that email is the only thing you should be using in today’s digital age. The truth is, print and mail services have become more important than ever because of the overuse of email marketing. Below, we will be going over why print and mail is as good (if not better).

Reasons Print And Mail Are Important:

  1. Oversaturation

Perhaps the main reason it is so important to focus on using print and mail has to do with oversaturation. You are not going to have to deal with an oversaturated inbox if you are utilising direct mail. Direct mail may have been oversaturated in the past but more and more businesses are using their entire marketing and advertising budgets on digital strategies.

  1. No Spam Filter

Unlike email marketing, you aren’t going to be caught in the spam filter. Nowadays, because email marketing is so prevalent, a lot of businesses’ legitimate promotional emails are getting caught in the spam filters on consumer’s inboxes. Because of this, you are missing out on a lot of prospective customers with your advertising methods. By using direct mail, you won’t have the same ‘gatekeeper’ that you have to worry about. This can ensure that you are getting a lot of people to see your promotions, advertising, and messages.

  1. No Opt-In Required

Nowadays, you have to get consumers to actively opt-in to receive emails from you. Because of this, you are going to miss out on a lot of people that you want to get to know your brand or business. With direct mail, you will be able to send mail to people that would have never otherwise head about your brand or business. This means you can tap into the market that doesn’t actively know about your business. This alone makes it worth investing in.

Overall, there are a lot of reasons why direct mail and print advertising is so good for your business. Not only is it going to provide you with the ability to fight against a lot of the oversaturation of the digital advertising market, but it can help you get greater visibility with your promotions and advertising and avoid a lot of the pitfalls associated with email marketing in general. While it does cost more than email marketing, it is also more effective. Therefore, you should be actively allocating a lot of your marketing budget towards print and mail.

Categories: Education